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The upskilling imperative: The role and responsibility for brands and marketers
A third of marketers aren’t receiving upskilling from their employers, according to Marketing Week’s 2023 Career and Salary Survey. What are the consequences, and what can marketers do themselves?
By Molly Innes
To hire in or develop the skills of those already on staff? That is the question many marketing leaders are increasingly asking, particularly in an environment where the general consensus is there aren’t enough marketers with the requisite skill set to excel.
Upskilling is critical for businesses looking to bridge any gap in capability. However, according to Marketing Week’s 2023 Career and Salary Survey, a third (33.5%) of the 3,000-plus marketers that responded are not being offered the opportunity to upskill.
