What is AI’s role in marketing recruitment?
Implementing AI in the recruitment process can help brands shake off bias and hire for skills over experience, headhunters suggest.
By Molly Innes
In January, executive leadership search firm Grace Blue Partnership was bought by Sinecure.ai, a tech company focused on AI in hiring. The acquisition reflects the changing shape of marketing recruitment, and recruitment more broadly, as brands and headhunters face disruption while AI develops at pace.
When the takeover was announced, the firm said the combination of a SaaS tech firm and leadership executive search business allowed for a “complete solution that delivers across the talent spectrum”. The premise is brands and recruiters can buy a license to use the company’s platform, which is customised for their use.
Elsewhere, LinkedIn has been investing heavily in its AI technology.
