Brand versus AI: The heavyweight battle for mental availability
Andrew HollandAs consumers adopt AI tools to simplify their tasks, brands need to train both humans and AI to think of them before the alternatives.
The AI-powered Google apocalypse is heading for your brand
Andrew HollandGoogle’s AI-powered search engine is currently an ‘unknown risk’ but because it is unknown marketers need to plan for the potential outcomes.
‘The first rule of using AI for content? Don’t tell anyone you’re using AI for content’
Andrew HollandConsumers tend to care more about who has created a piece of content (the brand) rather than how it was created.
Organic search could be the moat your brand needs
Andrew HollandForget PPC, organic search is free and can help marketers create growth opportunities.
Share of search volume: The CMO’s new best friend
Andrew HollandShare of search volume tackles organic search as a marketing channel and provides four valuable pieces of information to determine SEO strategies.
The long and the SEO of it
Andrew HollandWhen it comes to search, marketers need to employ both SEO and PPC, one for mental availability, the other physical.
Why don’t more marketers challenge consumers to search for their brand?
Andrew HollandA clever campaign that connects a TV ad to search has the ability to convert even the most sceptical of consumers in a matter of minutes.