‘Addicted to results’: Why burnout is impacting marketers
With burnout seemingly on the rise, it’s never been more important for brands to take the mental health of their employees seriously or risk losing them to the competition.
By Molly Innes
Mental health has rightly become a priority for many in the 21st century and one that extends not just to your home life, but your work life too.
Take, for example, burnout. The World Heath Organisation defines the condition as “a syndrome conceptualised as resulting from chronic workplace stress that has not been successfully managed”. And it’s a problem marketers are all too familiar with.
Speak to any marketer today and they’ll tell you how stressed they are, but are they burning out? Anecdotally, it would seem so. As a range of marketers tell Marketing Week, the past few years have triggered a wave of burnout amongst those in the profession, leaving many to revaluate their career paths and reshape what work looks like for them.
