A ‘springboard’ for growth: Why Sky is merging its broadband and mobile marketing teams
Sky Broadband and Sky Mobile have a new home – Sky Connectivity. Marketing director Sunny Bhurji believes joining two different marketing teams together is a perfect learning opportunity that will help them eye up growth.
By Molly Innes
Restructuring is something many marketers will be familiar with, particularly in the last year when almost half of marketing teams faced disruption, according to Marketing Week’s Career & Salary Survey.
Just the utterance of ‘restructure’ can scream consolidation, cuts and layoffs. But it’s not always a negative thing.
Until recently, Sky Broadband and Sky Mobile were distinctly different functions. Now, they’ve been brought together under the new moniker ‘Connectivity’ with Sunny Bhurji as its top marketer, reporting to managing director Amber Pine.
