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The 2024 Agenda: Marketers grapple with global AI regulation
As generative AI continues to gain pace, there has been much call for further regulation, which is expected to be introduced in 2024.
If 2023 was the year of AI hype, 2024 will be the year in which regulation around AI truly lands.
The past year has seen a number of marketing experiments predicated on generative AI, from brands using image tools like Stable Diffusion to generate creative based on a list of keywords to ChatGPT4 being used in new generation chatbots and recommendation engines.
