Recipe box brand Gousto is returning to live experience events this month with the launch of ‘Flavourlust’, a London-based event to promote its new street food range.
Gousto is on a mission to accelerate awareness and consideration of its brand by activating its ‘Give It Some’ platform through real-life experiences.
Having delivered on the promises set out in his initial marketing plan, the brand’s CMO says the wider business understands the value of marketing and is set to notably increase the size of its marketing team.
Tom Wallis believes data can be used as a highly-effective means to improve the customer experience, as much as drive sales.
Gousto’s vice-president of brand explains why the ‘Give It Some’ campaign signals the brand’s intent to become a household name.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Dragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
According to WARC Media, social media is the largest media channel worldwide by advertising investment, with Meta alone representing a 63% share of global social spend.
Coca-Cola’s senior director of media operations underlined the importance of being customer-centric in order to avoid siloed thinking.
