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Why are marketing strategy and brand management undervalued by businesses?
From focusing on the short term and worrying about a recession to not defining brand management, why do marketers think their businesses are undervaluing skills that focus on the long term?
By Molly Innes
Marketing strategy has been identified by marketers as the skill most undervalued by businesses, according to Marketing Week’s 2023 Career and Salary Survey, with 51.5% of the more than 3,000 marketers taking part identifying it as such.
