Marketoonist on marketing’s handover to sales
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Is 100% alignment between B2B sales and marketing teams truly possible?
Matthew ValentineThere’s many reasons why greater alignment between the sales and marketing team can improve business outcomes. But how far should these go? And how can B2B marketers find the right balance?
Most CMOs lack confidence in their sales and marketing model, study finds
Matthew ValentineThe majority of sales and marketing organisations have failed to adapt fast enough as the digital landscape evolves, the report by the CMO Council finds.
Marketoonist on ‘spray and pray’ marketing and sales
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tropicana on ‘getting back’ to its leadership role in a declining category
Niamh CarrollThe juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Marketing Week’s Festival of Marketing to return in October
Marketing Week ReportersDragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
Global social media ad spend to approach £200bn in 2024
Grace GollaschAccording to WARC Media, social media is the largest media channel worldwide by advertising investment, with Meta alone representing a 63% share of global social spend.
Coca-Cola: To avoid getting stuck in a ‘marketing bubble’ marketers have got to listen
Grace GollaschCoca-Cola’s senior director of media operations underlined the importance of being customer-centric in order to avoid siloed thinking.