How brands are marking International Women’s Day 2023
Niamh CarrollFrom Durex’s ‘orgasm gap’ stunt to Amazon’s efforts to support woman-owned small businesses, here’s how seven brands are engaging with International Women’s Day this year.
International Women’s Day
Is an ‘obsession’ with digital skills excluding talent from the workplace?
Charlotte RogersThe pace of change within marketing often means those returning from a career break, in particular women returning from maternity leave, face a digital skills confidence gap, exacerbated by the behaviour of employers.
It’s not women that need fixing, it’s how the workplace treats parents
Grace KiteWomen’s career progress and salaries take a dive when they become mums, not because they become less good at their job but because policies around parental leave and childcare continue to be biased.
Does marketing have a career gap bias?
Charlotte RogersRather than hiding their career breaks or “levelling down” their expectations, female marketers returning to the workplace are finding renewed confidence and the ability to thrive.
How marketers are pushing for workplace flexibility
Charlotte RogersWhile brands struggle to define what they mean by hybrid working, they could be missing out on a wealth of talent in search of meaningful flexibility.
‘It takes a big effort to stamp out unconscious bias’
Michael BarnettFormer Royal Mail managing director and Next marketing director Gillian Wilmot, now chairman of UK Coaching, believes companies must intervene to end the cycle of promoting the same ‘type of person’.
International Women’s Day is more than just another sales opportunity
Tanya JosephBefore brands jump on International Women’s Day they should look at their own companies, their employment practices and how they engage with women.
Hack your commute: Take action against gender inequality
Michael BarnettMarketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.
International Women’s Day: 5 campaigns that show how brands are ‘pressing for progress’
Marketing Week ReportersWith a focus on #pressforprogress, brands are moving beyond simply supporting women to push for real societal and business change.
Little Miss Inventor joins Mr Men line-up as brand looks to communicate ‘what young girls can be’
Molly FlemingMr Men and Little Miss is looking to take a “more modern” brand outlook with new characters that can help society, not just owner Sanrio’s bottom line.
How to embed gender equality in the marketing industry
Maeve HoseaAs International Women’s Day approaches, we explore how businesses in the marketing sector can enable women to fulfil their potential and achieve gender equality in the workplace.
FA hunts for sponsors that don’t see women’s football as an ‘add-on’
Erin LyonsAs more brands wake up to the opportunities of women’s sport, the Football Association is hunting for brands that can boost the profile of the women’s game.
Why brands are tapping into the power of alternative role models in women’s sport
Charlotte RogersWomen’s sport offers a whole host of talented role models that could be a perfect fit for brands – if they just take the time to look.
Marketers ‘living in the dark ages’ when it comes to recruiting women
Ellen HammettMore than a third of execs think it is reasonable to ask women about their plans to have children in the future during recruitment, with the marketing industry performing little better.
The dos and don’ts of sponsoring women’s sports
Charlotte RogersWomen’s sport might be growing in popularity, but when considering sponsorship opportunities there are certain things brands should consider.