The transformative power of AI in digital advertising
Surveying over 100 European media professionals, this research dives deep into the rapid adoption of AI tools by brands and agencies, revealing a staggering 87% reporting positive impacts on campaign efficacy and ROI. Discover how AI-powered targeting is combating advertising waste, and learn about the primary barriers to adoption, including data privacy concerns and AI integration complexity.
With 95% expected to embrace AI programmatic advertising platforms this year, brands and agencies must prioritise this revolutionary shift in cross-channel coordination, voice/visual search, and beyond. Download the full report now to stay ahead in the dynamic landscape of AI-driven advertising.
