What is marketing? That can only be decided by businesses
Johnny CorbettDefinitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
It’s time we admit marketing jargon is holding the profession back
Johnny CorbettTechnocratic marketing speak is picking up where supercalifragilisticexpialidocious left off – and it’s not making anyone’s job any easier.
Three ways brand building is similar to compound interest
Johnny CorbettBrand building adds long-term value, enhances business impact, and gets better with creativity and commitment.
The funnel isn’t really a funnel at all, but seeing it as one makes it easier to manage
Johnny CorbettA simple adaptation of the classic funnel makes Google’s contemporary marketing model more manageable.
How the mind boggles and how brands boggle the mind
Johnny CorbettWant to know how to build more powerful memories and associations for your brand? Just think about Great Aunt Margaret.