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‘A completely deep strategy’: Mastercard’s Raja Rajamannar on valuing consistency
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.
By Molly Innes
Mastercard is celebrating its 26th year in partnership with the Brit Awards by creating its first net-zero production. It’s been a learning curve for the brand, says chief marketing and communication officer Raja Rajamannar: “We will take learnings from here to the other sponsorships and start systematically rolling it out.”
With a relationship spanning almost three decades, Mastercard aims to be consistent in its approach to working with the Brits, while innovating with how the partnership is brought to life.
