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Differentiation and representation: The strategy behind Gay Times’ US expansion
Gay Times celebrates its 40th anniversary next year. But with a push into the US and a holistic rebrand, how is it marketing itself to new consumers and brand partners?
Gay Times has been a fixture of LGBTQ+ media for nearly four decades now. More than enough time for multiple generations of queer readers to have had direct experience with the brand. It’s something its CEO Tag Warner says has been gratifying to see first-hand in its pop-up store, which it opened on Regent Street during Pride, as older members of families watch their younger relatives engage with the brand for the first time.
