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‘Marketing DNA is in everybody’: The consumer focus behind SharkNinja’s rapid rise
The home appliances brand has undergone a period of rapid growth and is sticking to its beliefs of customer centricity and product innovation to keep it going.
SharkNinja says its relentless focus on “consumer insights” and product development is key to its impressive growth in recent years.
The appliance company has grown significantly since the pandemic. Net sales increased by 13.5% year-on-year in the nine months to 31 September to $2.87bn, predominantly due to the performance of its Shark vacuum cleaners, which now challenge Dyson for supremacy in the UK, and the social media inspired boom in sales of its Ninja air fryers.
