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Carlsberg on ramping up its brand assets as it enters ‘a new phase of growth’
Carlsberg is looking to dial up the distinctiveness of its hop leaf symbol, which global brand director Lynsey Woods says has been underutilised previously.
Carlsberg is ramping up use of its hop leaf brand asset as part of a new global campaign to drive instant recognition among consumers.
The three-lobed hop leaf, which sits above Carlsberg’s brand name in its logo, has been underused in the past its global brand director, Lynsey Woods, tells Marketing Week.
