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The 2024 Agenda: Driving sustainable growth as rate of inflation eases
Many FMCG brands have relied on price increases to drive growth during inflation, but this is unlikely to be sustainable as costs ease next year.
The past few years have been dominated by the impact of inflation. Higher input costs for many businesses meant prices were put up, often significantly.
While price increases can be hard for consumers to stomach, it has meant brands have been able to drive increased sales revenue without actually selling more products. But to create sustainable growth brands will need to convince consumers to buy more so volume sales increase too.
