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How proving effectiveness has helped Boots maintain ad spend this Christmas
Boots CMO Pete Markey says the retailer’s use of first-party data means it is able to target consumers “even more effectively” this year.
After proving the effectiveness of its festive advertising approach last year, Boots is back with another celebrity-fronted ad focusing on magic and affordability this Christmas.
Created by WPP’s agency group The Pharm and starring BAFTA-nominated actress Lydia West, ‘Joy for All’ is about the happiness that ensues when you find the right gift for the right person.
