Boots delivers ‘biggest ever day’ of digital sales on Black Friday
Chris SutcliffeThe beauty and pharmaceutical retailer says a “record-breaking” Black Friday delivered its best-ever sales day on boots.com.
Boots
This Much I Learned: Boots’ CMO Pete Markey on marketing leadership
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.
Boots CMO Pete Markey on ‘bottling the magic’ to turn a brand around
Josh StephensonMarketing Week’s Marketer of the Year on why he wasn’t overawed by the challenge of revamping Boots, key lessons from his career in marketing and his Take That moment.
Boots shuns celebrities this Christmas in favour of campaign that highlights everyday empathy
Chris SutcliffeBoots’ 2023 Christmas campaign features an empathy-led story of a mother and daughter on a mission to pay back Santa.
Boots’ Pete Markey named Marketer of the Year
Marketing Week ReportersThe Boots CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2023.
Only one in five CMO-CFO relationships are truly collaborative
Chris SutcliffeResearch from the CMO Council finds that despite the importance of intra-department collaboration, true collaboration is extremely rare.
Boots ups focus on social commerce as it launches shoppable Meta and TikTok activity
Chris SutcliffeAs shoppable ads come to the fore for ecommerce, the beauty retailer is committing spend to Meta and TikTok to experiment with the format.
No7 Beauty Company on building recognition for its brands beyond Boots
Niamh CarrollNo7, Soap & Glory, and Liz Earle are brands with equity in their own right, says No7 Beauty Company marketing director Richard Bowden, who says treating them as such will help unlock future growth.
Boots’ brand investment paying off as market share increases for ninth consecutive quarter
Josh StephensonBoots saw sales rise by 10.4% in the third quarter as the company’s investment in price and brand continue to pay off.
‘There’s a desire for real life things’: Primark’s marketing boss on the strength of the high street
Molly InnesPrimark’s marketing boss Michelle McEttrick joined top marketers from Boots and Waitrose to discuss how retailers can offer more in physical stores.
Why retailers are using loyalty cards as a promotional paywall
Matthew ValentineAre retail media networks driving changes to loyalty schemes as shopper data becomes essential to supplier relationships?
Why Boots is overhauling its loyalty scheme with its ‘biggest ever’ investment in price
Michaela JeffersonBoots is rethinking its points system and introducing new discounts for its loyalty members, as CMO Pete Markey says its investment behind the Advantage Card scheme has thus far paid off.
‘It only works if it all works’: Marketers on ‘reclaiming’ the 4Ps
Molly InnesIs now the time for marketers to grab hold of the 4Ps? Or is discussion of reclaiming price, product, place and promotion simply “navel gazing”?
Boots ramps up price focus amid own brand extension
Niamh CarrollBoasting its “biggest ever bundle of savings”, Boots plans to offer up to 50% off discounts on its most popular brands identified via customer research.
Boots Christmas campaign helps drive ‘strong’ festive period
Niamh CarrollBoots enjoyed its biggest day for online sales on Black Friday, with ecommerce driving 23% of sales in November.