‘Why wouldn’t you?’: Marketing leaders on the rise of outsourcing

It has been a turbulent year to be a marketer. Between tightening budgets and a challenging economic environment as well as increased responsibilities amidst a stagnant recruitment landscape, it is little wonder that marketers are looking for relief where they can find it.

Maybe it didn’t come as a surprise to many, then, when Marketing Week’s 2024 Career & Salary Survey showed the majority of marketers (46.2%) had outsourced an element of the marketing department in the last twelve months to an agency, specialist or consultancy. The question, though, is whether to consider this a positive or negative trend?