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‘We have to be patient’: One brand on making a name for itself during a category decline
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
You probably couldn’t name a tougher challenge than entering into a declining category in the middle of an economic downturn with a seven-figure investment riding on the back of it. But that’s exactly what plant-based brand Oddlygood is backing itself to do.
The Finnish-based food company has grown at an impressive speed in Northern Europe – seeing 40% growth in its key markets and rising to be market leader in its native Finland – and is now targeting global success with the UK as its number one priority.
