Five common traits that make a marketing leader
Joe GloverFrom positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
How to build a basic marketing strategy for small businesses
Joe GloverThe basics of marketing are available to us all, no matter the size of the business.
Is marketing evil? Now and then, someone forces us to ask
Joe GloverMarketing is inherently neither good nor bad, but as the general public often remind us, we should always question its purpose and how we use it.
Patagonia has thrown down the gauntlet on purpose
Joe GloverPatagonia has shown it is possible to grow a successful business with purpose at its core. It’s time other brands took a long hard look at how they run their company.
The European Super League was solving a problem for a company, not a consumer
Joe GloverThe collapse of the breakaway European league was a failure to understand the needs and wants of a market.