Subscriber Exclusive 
‘The lights went out’: Why a flurry of brands are calling time on long-term agency partnerships
With a number of brands parting ways with their creative agency since the beginning of the year, when is the right time to terminate a previously successful partnership and does it always lead to better ads?
When the John Lewis Partnership chose to review its advertising strategy in February, leading to the break-up of its historic and successful partnership with creative agency Adam&EveDDB, the shockwaves reverberated far beyond the worlds of marketing and advertising.
