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‘High support, high challenge’: Marketers on how to manage teams in 2024
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
When Claire Sadler took on the head marketing role at the British Heart Foundation (BHF) at the start of 2021 the organisation was, along with the rest of the country, under lockdown.
As the BHF’s new chief marketing and fundraising officer, Sadler found herself managing under the most trying conditions. She ventured out to meet some of her direct reports via socially distanced walks in parks close to their homes. Her introduction to her main team had to be done via an ‘all-hands’ video call for around 350 people, where she shared some photos of her home life “to give them a sense of me as a person”.
