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‘It’s still marketing’: Why the role of chief revenue officer is rising
With brands under pressure to grow and align sales and marketing, could hiring a chief revenue officer be the answer?
By Molly Innes
Is there a new kid in town? The chief revenue officer is a job title increasingly in vogue: according to LinkedIn data published earlier this month, it’s the fourth fastest-growing sales and marketing job in the UK.
It’s a role typically associated with B2B organisations, ad sales and tech-based companies. But that is changing, according to both marketers and recruiters.
