Subscriber Exclusive 
Remote vs office working: Does togetherness mean happiness?
Is the push for increased office working a route to better work and stronger promotion chances, or a naive attempt to fix broken company culture?
Four years since the UK went into lockdown and companies are still grappling with the reality of hybrid working.
Fear hybrid working is having a detrimental effect on relationships could be one of the reasons behind the back to office push. Over half (56.5%) of the more than 3,000 marketers responding to Marketing Week’s 2024 Career & Salary Survey believe opportunities for networking/building relationships have suffered due to homeworking.
Former Habito and Circa5000 marketing boss, Abba Newbery, notes a tension between how brands operated during the pandemic and their attitudes in 2024.
