‘Looking out over their empire’: Unpicking the pressure to attend the office

As decisions over how to split time between the office and home continue to divide opinion across workplaces nationwide, marketers feel torn over how to get the balance right.

A quarter of the more than 3,000 marketers responding to Marketing Week’s 2024 Career & Salary Survey feel pressure to return to the office. This figure is significantly higher among female marketers (27.6%) compared to their male peers (17.5%).

For some marketers, the mainstream adoption of flexibility cannot come soon enough.