How has economic uncertainty impacted marketing budgets?
A troubled economy is making marketers more sales-focused at the expense of brand marketing, according to Marketing Week’s Language of Effectiveness Survey 2023.
By Molly Innes
Tumultuous times means marketers are often forced to focus their efforts on quick wins that ease financial pressures.
It is no surprise then the tough economic climate is making marketers more sales-focused than before, according to Marketing Week’s 2023 Language of Effectiveness Survey, supported by Kantar, which shows 70.5% of marketers feel a greater need to defend and grow sales as a result of the situation.
Tumultuous times means marketers are often forced to focus their efforts on quick wins that ease financial pressures.
It is no surprise then the tough economic climate is making marketers more sales-focused than before, according to Marketing Week’s 2023 Language of Effectiveness Survey, supported by Kantar, which shows 70.5% of marketers feel a greater need to defend and grow sales as a result of the situation.
It’s a similar story for B2B marketers (69%), B2C marketers (71.7%) and a mix of B2B and B2C (70.1%).
