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How will media spend shape up in the second half of 2023?
The second-half of the year will continue to see investment under scrutiny, with macro-economic circumstances continuing to put media budgets under pressure but that doesn’t mean there isn’t room for optimism.
This year has been another volatile one. While inflation is now slowly falling, it’s still not decreasing as much as economists initially predicted, prompting the Bank of England to raise interest rates again. The toxic mix of the rising cost of borrowing, prohibitive bills for many and still brittle consumer confidence means many companies have looked very carefully at what they are able to do, with marcomms spend under scrutiny.
