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Is there an optimum reinvestment rate for marketing budgets?
There is no silver bullet for businesses when it comes to how much they should be investing in marketing, but can sticking to an optimum ratio as a proportion of sales guide marketers to meet their goals?
Determining a marketing budget that will enable a business to achieve its goals without wasting money is a perennial issue for marketers. There is no one size fits all solution, but over the years work has been done to find an optimum rate of marketing investment as a percentage of sales.
