With M&S four years into its transformation plan, the business says now is the “perfect time” for its two marketing teams to begin collaborating in a significant way again.
Marks & Spencer’s marketing teams for both its food and clothing and home divisions are working together “more than ever”, as the retailer works to present a unified front that “makes sense for the customer”.
Undertaking a Level 4 apprenticeship unlocked both a love of data and a path to career progression for Marks & Spencer marketer Imogen Reid.
Claiming consumers are “desperate for great quality merchandise”, CEO Steve Rowe is confident M&S is moving in the right direction as sales rise and its loyalty scheme grows.
With a focus on building a “bigger, better, fresher food business”, M&S is looking to bolster its own brand strategy by bringing new talent into the marketing team.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Dragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
