Marketing Week Masters Awards 2019: The channel winners

Branded Experiences and Events

Winning brand: Sainsbury’s
Project name: The Bude Tunnel
Entering agency: Gravity Road

Content

Winning brand: Bodyform/Libresse
Project name: Viva La Vulva
Entering agency: AMV BBDO

Customer Experience

Winning brand: Transport for London
Project name: Hello London

Data-driven Marketing

Winning brand: Pets at Home Group
Project name: Pets at Home VIP Club
Entering agency: Go Inspire Group

Highly commended: Canon
Project name: Nurturing the art of visual storytelling
Entering agency: VCCP

Insight and Market Research

Winning brand: Glenfiddich
Project name: Glenfiddich Experimental Series
Entering agency: Exposure

Greggs, Tesco and Britvic win top prizes at the Marketing Week Masters Awards

Mobile and Apps Marketing

Winning brand: Huawei
Project name: StorySign
Entering agency: FCB Inferno

Multichannel Marketing

Winning brand: Capita for the British Army
Project name: Belonging 2019: Your Army Needs You
Entering agency: Karmarama, part of Accenture Interactive

PR and Brand Storytelling

Winning brand: AIG Life
Project name: Max’s Story
Entering agency: Teamspirit

Programmatic and Performance Marketing

Winning brand: Sportsbook Clients
Project name: Giving Sports Fans What They Want With ‘The Ticker’
Entering agency: Jellyfish

Search Marketing

Winning brand: Virgin Holidays
Project name: Trending Travel Guide
Entering agency: ForwardPMX

Highly commended: Wowcher
Project name: Driving ROI-markable results for Wowcher
Entering agency: Brainlabs

Social Media

Winning brand: KFC UK & Ireland
Project name: Ain’t No Small Fry
Entering agency: Mother

Highly commended: British Council
Project name: Study UK

Sponsorship and Partner Marketing

Winning brand: Mondelēz, Cadbury’s Creme Egg
Project name: Cadbury’s Creme Egg Hunting Season
Entering agency: Carat

Video

Winning brand: Greenpeace
Project name: Rang-tan
Entering agency: Mother

Highly commended: Elvie
Project name: Pumping. Unplugged
Entering agency: Mother