After leaving the corporate world and big names like Unilever and Coca-Cola for roles at Sipsmith and Allplants, Shelley Macintyre likes to work with businesses at the inflection point when scrappy startups become brand-focused scale-ups.
Shelley Macintyre is no stranger to making the leap from large corporates to startups embarking on their scale-up journey.
Attracted by the chance to tackle a “thorny consumer issue”, former DFS CMO Toni Wood has swapped sofas for the startup world as she looks to inject some brand building expertise into ecommerce site Ufurnish.
Procter & Gamble’s chief brand officer has asked his marketers to behave like they’re running startup brands, which is unrealistic given 95% of startups fail.
Aiming to disrupt the way the UK buys used cars, Cazoo has embarked on a ambitious plan to take the business from startup to household name.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Dragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
