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Tesco Mobile tightens link to the masterbrand with ‘Clubcard Prices’ launch
Tesco Mobile says it offers quality and expertise “in a slightly different way” to the rest of the sector and claims customer perceptions of it being an “expert brand” have nearly doubled since January.
Tesco Mobile is strengthening its ‘Supermarket Mobile’ positioning with the launch of Clubcard Prices for mobile customers as it looks to bring to two brands even closer together and change perceptions.
