From choosing ‘confident all-rounders’ and looking for external expertise, to recruiting specialists, small businesses are finding innovative ways to build their marketing teams.
Small businesses are the backbone of the UK. In fact, there were roughly 5.7 million micro-businesses or startups operating in the UK in 2020, according to government statistics. That’s 96% of all businesses.
Tom Wallis joined Gousto when it was a relatively unknown brand and established a marketing team from the ground up that has grown and evolved as the business has expanded.
GSK Consumer Healthcare’s CMO Tamara Rogers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
In the latest episode of Marketing Week’s podcast series, the Marketing Week Masters Team of the Year discuss the value of specialisms, grassroots talent and going all in to achieve their transformation agenda.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Dragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.