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Meet the brands using design to elevate their categories
Far from being content to play second fiddle to the established players, no and low alcohol brands and plant-based products are focusing on their visual identity as a means to capture market share.
Gone are the days when no and low alcohol (NOLO) beers, spirits and wines appealed only to teetotallers and designated drivers.
According to IWSR drinks market analysis, NOLO drinks sales in the UK grew by 17% in 2021 alone, notching up more than £100m in value. The category is attracting a diversity of drinkers, from sober Gen Z consumers to health conscious millennials regularly reaching for a booze-free alternative.
