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‘A sea change’: How will retail media transform marketing in 2023?
Realising the opportunity retail media offers is going to require most brands to rethink everything from budgets and team structures to their joint business plans.
With a recession underway and marketing budgets under more scrutiny than ever, there’s one media channel which stands head and shoulders above the rest in terms of growth predictions for next year.
In fact, some experts are billing retail media as the “shining light” of a recessionary 2023.
