This week Apple CEO Tim Cook aimed two thinly-veiled slap downs at internet services companies, such as Google and Facebook, which make revenue from collecting user data in order to serve them targeted ads. His attacks were strongly-worded and highly-visible – and those in the firing line shouldn’t be letting him get away with it.
After almost four years writing about the UK digital marketing sector for Marketing Week, I’m off to pastures new. Here’s what I’ve learnt along the way.
Blackberry has unveiled a new unique-looking smartphone, the Blackberry Passport, that it hopes will win over the hearts of the business market as it continues its strategy of focusing on the enterprise space.
Facebook’s first ever UK Premium Video advertiser Comparethemarket.com has said it is prepared to use the format again after its first campaign achieved better than expected lifts in brand metrics.
Mars has made several changes amongst its top ranks, including the promotion of its UK president Fiona Dawson to global president of Mars Food, the elevation of CMO Bruce McColl to its leadership team and the appointment of a new chief customer officer.
Cadbury owner Mondelez International has promoted its senior vice president of marketing communications and strategy Dana Anderson to become its senior vice president and CMO, just two months after the role was scrapped in favour of a more “integrated” approach led by its recently instated chief growth officer.
The UK’s biggest consumer magazine publishers have created their own version of newspaper marketing body Newsworks by forming “Project Orange”, an organisation designed to promote to marketers the value of multi-platform magazines as marketing opportunities.
YouTube is launching its first multi-platform UK marketing campaign as it bids to challenge the “narrow view” that many advertisers and consumers have about the range and quality of content on the platform.
O2 owner Telefónica has appointed mobile ad agency Joule’s global CEO Daniel Rosen as its global director of advertising to develop its global ad business, with a particular focus on Europe and Latin America.
Dixons Carphone has appointed Ian McGregor as marketing communications director to lead marketing for the Currys PC World brand.
Samsung has announced it is discontinuing sales of laptops and Chromebooks in Europe, due to waning consumer demand for PCs in the region.
E-cigarette brand VIP’s efforts to “tone down” its advertising appear to have backfired after its latest TV ad was banned from appearing before 9pm, with the advertising watchdog deeming it too “sexual” for younger viewers.
From p2p business to ‘experimentalism’, the 2014 Abta Travel Convention surfaced a number of trends that have wide implications for all marketers.
Tesco’s woes continue to grow as new data reveals the company’s UK sales decline widened in the last quarter, making it the worst performing supermarket in the sector.
Drinks maker AG Barr has credited its Commonwealth Games sponsorship marketing activity for helping to boost revenue and profit in the first half of the year.