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How should marketers plan their outreach to content writers?
In this latest briefing, Econsultancy explores digital PR and an introduction to writer and blogger outreach.
‘Micro-upskilling’: The DMA on its plan to help tackle the digital skills shortage
Niamh CarrollThe launch of the scheme follows government research revealing 46% of businesses have struggled to recruit for roles that require data skills.
Top ten Nike ‘Just Do It’ ads
Seb JosephNike’s famous “Just Do It” strapline has been at the centre of many iconic adverts over the years as the brand has gone on to be revered as one of the most innovative advertisers in the industry. As the company celebrates the 25th anniversary of its famous slogan, Marketing Week picks out ten of the most memorable ads it has graced during that time.
Ehrenberg-Bass: Linking brand messages to buying situations wins ‘the mind and the market’
Charlotte RogersBased on the premise that “memories generate sales”, new research from Ehrenberg-Bass urges B2B marketers to build “wider, fresher networks” by tapping into the power of category entry points.
Marketing Week Awards deadline extended to 22 May
Marketing Week ReportersEntrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
Booking.com owner to cut paid media spend as it prioritises direct bookings
Niamh CarrollThe travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
Tropicana on ‘getting back’ to its leadership role in a declining category
Niamh CarrollThe juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Marketing Week’s Festival of Marketing to return in October
Marketing Week ReportersDragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.