You can’t ditch brand for performance marketing – even in digital
Harry LangIt’s difficult to create true differentiation today, but even in online-only industries you still need brand marketing to make performance marketing effective.
Harry Lang
Consumers use the dark web to avoid brands, and we have to accept it
Harry LangConsumers are increasingly hiding their online behaviour through use of the dark web and ad blockers, but marketers’ aggressive response will only make things worse. The solution is not more tracking but desirable content, says Pinnacle marketing director Harry Lang.
A letter to my younger self – the advice I wish I’d had
Harry LangHarry Lang, marketing director at gaming brand Pinnacle, looks back on the first half of his career and lays out everything he wishes he had known from the start, but which he had to learn from experience.