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One B2B firm on why it stopped being ‘humble’ about sustainability to strengthen its brand
Spirax Sarco shifted its positioning three years ago to put its sustainability credentials at the heart of its messaging. Its top marketer explains how investing in its brand has strengthened its offer.
Spirax Sarco is looking to position itself as a “thought leader” on sustainability measures in a bid to strengthen its brand and attract top talent.
The British manufacturer of steam products has undergone a repositioning in recent years as it looks to tap into its natural sustainability credentials (it claims its optimised steam products produce less CO2 than other manufacturing processes) and sell itself as a solution to other businesses looking to meet their 2030 carbon targets.
