At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the secrets of brand building from our Brand of the Year shortlist to revealing the UK’s top marketers, it’s been a busy week. Here is my take.
Story of my CV: Jan Gooding gives a frank account of her career, including her “noticeably slower” progression compared to male colleagues and the fact she was edged out of one agency after having her first child, all of which has led to her current role championing diversity and inclusion.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Dragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
