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Specsavers on its plan to escape the marketing talent ‘squeeze’
With an eye on what the marketing function should look like by 2025, Specsavers is firmly on the front foot when it comes to building a pipeline for future talent.
Specsavers has worked hard over the past couple of years to create a culture of professional development within the marketing function.
This push came from a recognition the business did not have a sizeable pipeline of talent coming through at all levels, explains marketing and ecommerce director, Chris Carter. Likewise, the brand had experienced resource squeezes familiar to others firms, which led to “talent deficiencies” in digitally orientated roles, CRM and web analytics.
