Twelve months since the introduction of ‘Anything But Ordinary’, the retailer claims to have shifted style perceptions among the wider market as its transformation journey continues.
Marks & Spencer is on a mission to shift consumer perceptions, four years after revealing the “unvarnished truths” behind the brand’s decline.
M&S Food has a “busy summer” of marketing ahead of it, says marketing director Sharry Cramond, as the grocer doubles down on delivering healthy food at low prices.
M&S has highlighted its brand and product proposition, personalisation and data, and modernising its store estate and supply chain as key focus areas for the next two years.
With M&S four years into its transformation plan, the business says now is the “perfect time” for its two marketing teams to begin collaborating in a significant way again.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Dragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
