‘It’s in the DNA’: First Direct’s CEO on why it doesn’t have a customer experience team
Molly InnesFirst Direct’s CEO Chris Pitt says he wants to invest in the bank’s infrastructure before spending big on marketing to grow its low awareness score.
2023
Primark chief customer officer: Greenwashing regulation could act as ‘deterrent’ on sustainability
Niamh CarrollBig brands need to be vocal about the work they do on sustainability, even if there are challenges, in order to encourage progress across the industry, says Primark chief customer officer Michelle McEttrick.