With a focus on building a “bigger, better, fresher food business”, M&S is looking to bolster its own brand strategy by bringing new talent into the marketing team.
On a mission to become a “bigger, better” business in 2022, Marks & Spencer Food is looking to “supercharge” the growth of character brands like Percy Pig and Colin the Caterpillar by attracting new talent into the marketing team.
Having launched a world first Level 7 apprenticeship in data science and AI for the retail sector, Marks & Spencer firmly believes in the power of apprentices to drive business forward.
M&S Foods’ Sharry Cramond was talking at an event hosted by YouGov during which it revealed the “best brands” of 2021.
M&S Food’s marketing director Sharry Cramond is betting on the strength of the Percy Pig character for the supermarket’s biggest campaign in several years.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Dragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
According to WARC Media, social media is the largest media channel worldwide by advertising investment, with Meta alone representing a 63% share of global social spend.
