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Why Sky Sports is widening the net for its start of season campaign
Sky Sports’ marketing director Dave Stratton credits the business’s Marketing Excellence Programme for proving the value of marketing and helping it secure greater investment for this year’s campaign.
By Molly Innes
With the football season just days away, Sky Sports is back with its start of season campaign.
Traditionally, the campaign focuses on the broadcaster’s football offering. But in a change of approach, Sky Sports is taking it to the “next level” with a heightened campaign showcasing the wealth its sports have to offer, including tennis, cricket and golf, as the broadcaster dials up its value offering at a time when customers may be looking closely at their budgets.
