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Sainsbury’s expands in-house agency with goal of driving more efficient work
Sainsbury’s director of brands, strategy and creative planning Radha Davies says she hopes the expansion will help the business deliver more effective and efficient work as it looks to save £1bn in three years.
Sainsbury’s is expanding its in-house agency, recruiting for more than 30 new roles, with the goal of driving more efficient creative work for its stakeholders.
Last week, the supermarket launched its ‘Next Level Sainsbury’s’ business strategy. One of the four key outcomes of the strategy is to ‘save and invest to win’. The retailer is aiming to save £1bn over three years.
The retailer hopes the expansion of its in-house agency, Zest, will enable it to deliver more efficient marketing spend and help deliver on this outcome.
