It is time to wipe out marketing’s gender pay gap
Tanya JosephThe marketing industry needs to make far more progress in tackling the gender pay gap if it wants to attract the brightest and best to the sector.
The marketing industry needs to make far more progress in tackling the gender pay gap if it wants to attract the brightest and best to the sector.
The 2020 Marketing Week Career and Salary Survey reveals a persistent gender pay gap impacting female marketers’ ability to earn at an equal level to men, particularly at the highest levels of seniority.
Salary inequality is a persistent issue in marketing regardless of sector, with the pay gap widening at the highest levels of seniority. Marketing Week’s 2020 Career and Salary Survey crunches the numbers to expose marketing’s gender pay gap.
FMCG emerges as the highest paying sector for marketers, according to Marketing Week’s 2020 Career and Salary Survey, with education, construction and the charity sector bringing up the rear.
Marketing Week’s Career and Salary Survey digs into the data to reveal the state of marketing pay in 2020.
In the latest edition of the Marketing Week Explores podcast we analyse the implications of the diversity crisis revealed by the 2020 Career and Salary Survey and ask, what change is needed to rebalance opportunities in marketing?
With over half of marketers working in London and the South East, what needs to be done to rebalance opportunities across the UK and what are the advantages of carving out a career outside the capital?
If the industry is really serious about attracting people from diverse backgrounds, work must start at the grassroots to make marketing an aspirational career for young people.
From the stark lack of ethnic diversity to the persistent gender imbalance in senior roles and marketing’s London-centric bias, here are the killer stats from the Marketing Week Career and Salary Survey 2020.
Our annual Career and Salary Survey has confirmed the lack of socio-economic, ethnic and geographical diversity in marketing. It’s a problem that every marketer needs to not only accept but also address.
A lack of diversity within the higher ranks continues to blight the marketing industry. It makes little sense culturally, it’s bad for business and it stifles creativity.
Overwhelmingly white, middle class and male – the latest results from the 2020 Career and Salary Survey expose the stark reality of marketing’s diversity crisis.