How to speak the language of confidence
As a marketer, self-belief is king when it comes to projecting your message – but is the hallmark of true confidence the ability to inspire trust and the willingness to listen?
The language of marketing is bound up with notions of confidence, whether that’s presenting an optimistic brand message or bigging up the latest product line.
Marketers tend by nature to come across as a confident, energetic bunch, but jitters around measuring performance and job security are never far away, not helped by the nagging doubt that work colleagues still struggle to grasp just what it is the marketing department does.
Martin Brooks has been an ‘impactologist’ for the past 18 years, working with clients from across all levels of the industry. He believes that confidence is an emotion and, as such, something that can be controlled.
